Opinion Leaders – Who Are They?
How much time do we spend on social media every day? Not a simple equation. However, it is even harder to answer the trustworthiness of the content online. This trustworthiness, while researching a possible purchase, is a challenge. In a Twitter survey, 51% of users, only trust family and friends; however, the other 49% trust “opinion leaders.” But who are these “opinion leaders”? They are media people/bloggers with the potential to influence on opinions and behavior of the targeted audience.
CATEGORIES OF OPINION LEADERS:
Celebrities, politicians, business leaders – Normal To Be Fit®️ . Community leaders – Niko Liakaris – @nikonewnew. journalists, bloggers – Jordyn Price – @jordynshamek, educators, actors,. And sports stars – Peter Fryer. However, social media is a massive part of our life, and bloggers are becoming opinion leaders for peoples. Bloggers and press personalities gain people’s trust through long-term and persistent creation of engaging, high-quality content. Over time, people start seeing a pattern of the influencers and how it syncs with their views.